Price versus Value; Why it is Important in Information Security

Running my own business now means I have to work out how much I am going to charge for my services, and if the market (or client) is going to be willing to pay me that price. It makes for an interesting internal dialogue, especially as I have always been told to not sell myself short or underestimate the skills I have and the value they bring to a client.

I recently lost out on some work because the client decided to go with somebody established rather than a new company like me. To be fair to them they had paid me well for five days consultancy to help them work out what they wanted, and they were very pleased with what was delivered so I honestly thought they would choose me. Hubris at its best I suppose.

I suspect that by going with a larger, established company they may well be paying less than I quoted for (it was assistance with ISO27001 certification by the way). The established company would have a larger range of resources, some certainly more junior than me and the people I was going to subcontract with, a tried and tested approach they have used hundreds of times before, and larger resources to back them up throughout the process. The client will certainly become compliant and obtain the certification.

Now, I am not going to denigrate the work this competition do, but I imagine they would be very task oriented, focussed on getting the certification for their client, and ensuring they come back year after year for more support. Then they will be onto the next job and doing the same thing again in short order. I have been a part of this process myself in my old consulting days.

So what value would someone like me bring then, especially if the end goal is the same, i.e. certification? Put simply, I strongly believe in the differing cultures of one company to the next, and the fact that what is left at the end of the certification needs to be reflective of that culture and able to be adopted for the long term. That means policies, procedures, communications and the overarching ethos of the programme must be in harmony with the clients vision and goals. That is very hard to do with a boilerplate approach. I guess it comes down to “the personal touch” as well as a somewhat selfless approach in ensuring the client is educated in the process enough along the way that they could actually go through the process again with significantly less of your support.

Is it the most immediately profitable approach? Of course not, but it is how you build “sticky” relationships with potential clients by ensuring they see you are there for their benefit and not yours. With a bit of luck this will mean more opportunities with them in the future or recommendations to other potential clients.

There are certainly no hard feelings between me and the client I mentioned at the beginning, they are lovely, honest and transparent people who I enjoyed working with and who paid me a fair price for my time in the analysis phase, and I really do wish them the best of luck in their certification with their new vendor.

I just hope they call me when they realise what they could have had. <Disengage hubris mode>


Are you the most thrilling ride at the theme park?

emotional-rollercoaster-53445I recently spent the day in Thorpe Park (a bit like a down market DisneyLand for anyone not from the UK), and we were all looking forward to a day of roller coasters, silly ride photographs, bad overpriced food and generally some good fun. We had never been before, and my kids are now old enough to be able to go on almost all of the rides now. Much excitement was expected.

Yes, we had a good day overall, but not as good as it should have been. The first two rides we tried to get on as soon as the gates swung open were closed because of technical faults; both these rides were at opposite corners of the park, so after 30 minutes not only had we not even had one ride, we hadn’t even got in the queue for one. This somewhat set the tone for the day. At the fourth closed ride my wife gave some unfortunate teenaged park assistant an earful (he was rescued by a senior colleague). At the fifth we could only laugh and accept our fate. And so it went on; the photo booth to collect photos from one ride was closed after we had staged the perfect family shot on the ride, the hand dryers in the toilets all blew cold, cold air on a cold day, vending machines were out of order, and so on. The more we looked the more we found fault.

We still had a good day, but we won’t be going back any time soon, and conceded that in the theme park area at least, the Americans have by far the best theme parks compared to Britain.

The whole experience reminded me of some security groups I have experienced. We very often promise a world of smiling, excited faces, a world made better by our presence and an experience that will surpass your expectations. The reality is often a little more drab than that.

We often see security functions that allegedly “enable your teams to work more effectively”, or “allow you to leverage your creativity while we drive your competitiveness” and so forth. In our drive to be seen to be a benefit to the business (good), we often set ourselves up for failure as we establish these grandiose statements (bad). “Leveraging security to be a differentiator in the marketplace” is great, but only if you can deliver on it. An ISO27001 certification may help your business get more work initially, but if the basic principles of good security practice in your delivery teams is not there, that work will soon be lost. Your company workforce working securely and in harmony is the best way of supporting your business, not having a “security strategy that differentiates us to our clients”.

Let’s focus on getting the rides running properly in your security programme before marketing ourselves in a way that ultimately shows even our hand dryers don’t work.


“Compromise” is not a dirty word

compromise

If it wasn’t for the users we could secure the company much more easily.

or

They just don’t get it, we are doing this for their benefit.

We often hear statements like this being made, and sometimes even uttered by ourselves. In fact I daresay they are often made by people in very different support industries, not just information security, but it seems that we harbour these feelings more than most.

Effective security is security that is understood, adhered to and respected. Ineffective security is either too lax, or so tight that individuals do their level best to work around it. They are not working around it because they are subversive elements in our organizations, but rather because it is restricting them from getting their day jobs done; it has become a barrier.

Each organization will have it’s own unique requirements, and even within that organization unique requirements will come about. The finance and legal teams are likely to require a different level or type of security around their work than a creative or IT team. If you have ever observed a creative team in full flow you will understand that the concept of a “clear desk” policy is not only laughable but also extremely restrictive to the very fundamentals of their craft. That same policy however will be more easily understood and accepted by the aforementioned finance and legal teams.

So in this example do you enforce an organisation wide clear desk policy? Probably not. It may make sense to have a departmental one, although in some circumstances this would be harder to police. Or you could implement clear desk “zones”, i.e. areas where it is not necessary to have a clear desk because of other measures. The measure may be soft, such as background checks on cleaning staff or hard, such as supervised cleaning staff.

Variations to blanket policies always cost money, but if you ascertain the potential financial value of that loss and compare it to the cost of the measures you can help your business to understand, adhere and respect the measure you are proposing.

This doesn’t just apply to physical security (although it very frequently does!) but also to technical and administrative controls too. Policies have to be very carefully written and reviewed by the various stakeholder of your organisation to ensure the right balance is struck. Technical controls also have to have this balance. Data Loss protection (DLP) is a marvelous technology that when implemented correctly can reap huge rewards and avoided risks, but it is expensive and time consuming to install and run. Who should ultimately make that decision, you, or the business. (clue, it’s not you).

Don’t be afraid to compromise in your dealings with your organisation. If they disagree with your approach, they either get it and feel it is simply the cost of doing business, in which case go off and look at other ways to support them. Or they don’t get it, which means you need to do a better job of convincing them of the risk in which case, go off and look at other ways of making your point. A good compromise is made when each party respects and aligns to the other parties point of view, not when each party is on fundamentally different sides.

Help your business respect and align to the information security ideals you hold dear, and do the same for theirs and you will always get more effective security.