The very term ‘risk” often makes people feel uncomfortable, with connotations of bad things happening and that if risk is not minimized or removed then life (or business) becomes too dangerous to continue.
Crossing the road is risky, especially if you live in a busy city, and yet people, young and old alike, do it every day. In fact it is riskier than flying and yet I would argue that there are more people afraid of flying that of crossing the road. Hugh Thompson of RSA put it very well in his 2011 RSA Conference Europe presentation when he raised the issue of “Sharkmageddon”; more people are killed every year sitting on the beach by falling coconuts than those by sharks, but there is an almost universal fear of sharks. We irrationally consider swimming in the sea safer (less risky?) than sitting under a coconut tree.
Risk is an inherent part of our lives, and if we let the realities of risk take control of our business decisions we become the corporate version of an agoraphobic; staying in the safe confines of the environment we know and not ever venturing out to be active in the outside world; ultimately we wither and fail be it as individuals or as a business.
In my experience, one of the most misunderstood approaches to treating a risk is to accept or manage it. Most people are comfortable with mitigating, transferring or avoiding a risk as they involve some kind of act to deal with them, something we are all familiar with. We fix a problem, give the problem to someone else or stop doing the thing that causes us the problem in the first place. However, it often feels wrong to simply accept a risk, in essence to do nothing. Although this is not strictly the case, it is essentially how we feel we are dealing with it. You are accepting that there is either nothing you can do, or nothing you are willing to do to reduce the risk. However, you are not blindly accepting it at face value; rather you are being cognisant of the risk as you continue your operational activities. You know it is there as you carry on your day job. These activities and the very environment you are operating in can change without notice, and make the decision to accept a risk now the wrong course of action.
For instance, it may now be cheaper to fix the risk than it was going to cost you, or the highly lucrative contract that made the risk acceptable is now over and there is a greater risk of financial lost that costs more than the revenue you are bringing in. The reasons for change are often financial, although not always. Your risk appetite may also have reduced or the industry you are operating in becomes more regulated; all of these example mean your decision to accept needs to be reviewed.
All risk decisions need to be reviewed regularly, for exactly the reasons given above, but in my opinion it is risk acceptance decisions that should be reviewed more often, as they are the ones that are made as a result of more transient and changing factors, and are the ones that will potentially harm the organisation the greatest.
It’s a bit like keeping a tiger as a pet – it looks awesome and maybe even draws admiring glances from many, but if you forget you locked it into your bathroom overnight you are going to have a very big surprise when you get up to go to the toilet in the middle of the night. You can’t accept risks without truly understanding them in the first place.
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